Driving Global Outcomes
Scroll down to discover detail around International Distributor / Licensee Deals,
Case Studies of Growth Initiatives, and M&A Deals.
Global Deal Portfolio
Distributor and Licensee agreements negotiated and signed across Five continents.
Brands and partner names withheld to protect commercial privacy.
All Markets — click any row to explore
Documented distributor and licensee agreements only. Does not include managed subsidiaries, direct retail operations, or undocumented early-career deals. Actual market reach and store count is substantially higher.
Proven Track Record
Practical leadership grounded in strategy, execution, and real-world commercial results.
Has lived and worked in Australia, the USA, Indonesia, and Singapore. Within the USA, has called Charlotte (NC), San Diego (CA), and Orange County (CA) home - bringing genuine cross-cultural perspective to every leadership role.
Has led multi-brand commercial portfolios at Quiksilver, Inc (Quiksilver / Roxy / DC Shoes), Fox Racing (Fox & Shift), La Jolla Group (Six Brands), and Billabong Group (Seven Brands) - managing diverse brand architectures, channel strategies, and global go-to-market execution simultaneously.
Re-engineered supply chains through shifting global macroeconomic environments.
Led business development efforts (to name a few) across the USA, China, Brazil, India, Argentina, Australia, Mexico, Russia, and Scandinavia (Sweden, Norway, and Denmark).
Has directly managed subsidiaries and operating businesses across the USA, Australia, Thailand, Indonesia, Singapore, Japan, and Brazil - building and leading local teams, P&Ls, and commercial strategies in each market.
Featured Case Studies
Deep-dive into data-driven transformations that delivered measurable business impact
The Challenge
Mountain Khakis faced a critical business challenge: $600,000 worth of excess inventory sitting in warehouses, tying up capital and threatening profitability. Traditional mass-marketing approaches had failed to move the product efficiently, and the company needed a data-driven solution to identify the right customers and convert inventory into revenue.
The Strategy
Leveraging Lexer's Customer Data Platform, we implemented a sophisticated segmentation strategy to identify high-value customer segments most likely to purchase specific excess inventory items. The approach combined:
- Purchase history analysis to identify customers with affinity for specific product categories
- Behavioral segmentation based on browsing patterns and engagement metrics
- Predictive modeling to score customers by likelihood to convert on discounted inventory
- Personalized email campaigns targeting each segment with relevant excess inventory items
- Dynamic pricing strategies optimized for each customer segment
The Results
By precisely targeting customers with the highest propensity to purchase, Mountain Khakis not only cleared the excess inventory but generated significant incremental revenue. The campaign demonstrated the power of data-driven customer segmentation in solving complex business challenges while maintaining healthy margins.
Long-term Business Impact
- ✓ Freed up warehouse space and capital for new product development
- ✓ Established repeatable framework for inventory optimization
- ✓ Improved customer lifetime value through personalized engagement
- ✓ Enhanced forecasting accuracy for future inventory planning
The Challenge
As a heritage outdoor apparel brand, Mountain Khakis needed to accelerate sales growth during a critical 22-day period while competing against larger, well-funded competitors. The company had rich customer data but lacked the tools to activate it effectively for targeted marketing campaigns. Time was of the essence, and traditional marketing approaches weren't delivering the velocity needed.
The Strategy
We implemented Lexer's Customer Data Platform with a focus on rapid deployment and immediate activation. The strategy centered on:
- Unified customer view combining e-commerce, retail, and email engagement data
- AI-powered segmentation to identify high-value customer cohorts
- Automated campaign triggers based on customer behavior and lifecycle stage
- Personalized product recommendations aligned with individual customer preferences
- Real-time performance monitoring with daily optimization cycles
The Results
The dramatic 49% sales increase in just 22 days demonstrated the immediate impact of data-driven customer engagement. By understanding customer preferences and behaviors at a granular level, Mountain Khakis was able to deliver the right message to the right customer at the right time, driving unprecedented conversion rates.
Key Success Factors
Technology Implementation
- ✓ Rapid CDP deployment and data integration
- ✓ Real-time customer profile enrichment
- ✓ Automated segmentation and targeting
Marketing Execution
- ✓ Personalized content and product recommendations
- ✓ Optimized send times based on engagement patterns
- ✓ A/B testing and continuous optimization
M&A & Strategic Divestments
Leading complex transactions and strategic portfolio optimization initiatives
Role & Responsibility
Served as President of Mountain Khakis and Deal Lead throughout the acquisition process culminating in the successful sale of Mountain Khakis to La Jolla Group. Led executive alignment across ownership, finance, and operating leadership while positioning the business for integration into a scaled multi-brand operating platform. Worked closely with buyers to demonstrate long-term growth potential, operational stability, and brand expansion opportunities.
Strategic Context
- •Acquisition expanded La Jolla Group's portfolio of lifestyle brands operating on its shared services platform
- •Mountain Khakis strengthened LJG's position within the outdoor and specialty retail channel
- •Transaction enabled brand acceleration through centralized infrastructure including sourcing, logistics, digital commerce, and sales operations
- •Transitioned Mountain Khakis from founder-led ownership into institutional operating environment
- •Preserved brand authenticity while unlocking scale efficiencies across DTC, wholesale, and majors business
Leadership Impact
- •Led organizational stabilization and commercial positioning prior to transaction
- •Maintained business performance through ownership transition
- •Supported diligence process across commercial, operational, and brand strategy workstreams
- •Helped align post-acquisition growth roadmap within La Jolla Group platform model
Role & Responsibility
Served as Commercial Lead and Deal Team Captain for the strategic divestment of Sector 9, a preeminent global skateboard brand, from Billabong International to Bravo Sports Corp and Transom Capital Partners. Led cross-functional team including Legal and Finance to execute this critical transaction as part of CEO Neil Fiske's broader simplification strategy.
Strategic Context
- •Part of Billabong's portfolio simplification strategy to focus on three core brands: Billabong, RVCA, and Element
- •Successfully carved out Sector 9's longboard skateboard business, including brands Gullwing and RAD Wheels
- •Executed during company turnaround following $1.6M H1 loss, demonstrating ability to deliver under pressure
- •Buyer (Bravo Sports/Transom Capital) integrated Sector 9 into action sports lifestyle division portfolio
Press Coverage
Role & Responsibility
Served as General Manager - International and member of the transaction support team during the successful sale of Fox Racing from long-term family ownership to Altamont Capital Partners. Supported the transaction through preparation of international commercial diligence materials, participation in buyer diligence sessions, and operational performance validation across global markets. Following transaction close, partnered closely with Altamont Capital Partners' leadership team for approximately eight months to support post-acquisition integration and development of go-forward international growth strategy.
Strategic Context
- •Transaction represented transition of Fox Racing following 40 years of Fox family ownership
- •Business was positioned for private equity ownership focused on operational scale and global expansion
- •Leadership transition introduced experienced M&A-focused executive management to guide sale readiness
- •Organization aligned around simplified strategic priorities to maximize EBITDA performance ahead of sale
- •Global operations required clear visibility into regional performance, distribution structure, and growth opportunities during diligence
Leadership Impact
- •Helped translate international business complexity into clear diligence narratives for investors
- •Supported confidence in global scalability of Fox Racing platform
- •Assisted leadership team during high-pressure pre-sale operating period
- •Contributed to successful transition from founder-led organization to institutional ownership